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Incels are still utilizing decade old OkCupid data to support their claims
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Don't waste your time with these failures. It's like retrieving individuals' music preferences from the 1980s and asserting that they accurately represent the musical landscape of 2024. The aforementioned data was disclosed around a decade and a half ago and was collected from a user base consisting of 90% white individuals representing various non-traditional subcultures. These individuals exhibit a pronounced inclination towards ingroup selection. That is to say, failing to meet a particular "archetype" would result in being overlooked. The perfect profile on OkCupid is that of a white male who embraces the hipster subculture. That is the motive for which girls were registering on that website.

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Individuals typically have a preference for what is familiar to them. Well-known stimuli are considered to be more "perceptually fluent," meaning they are easier to process, compared to unfamiliar ones. Subconsciously, we exhibit a bias for objects and individuals that we are acquainted with. Psychologists have discovered that increased frequency of encounters with an individual correlates with a higher probability of developing romantic feelings towards them. Even if you are regularly exposed to bad stimuli, such as an abusive relationship, you will subconsciously find comfort in its familiarity.

In the modern era, people have the capacity to familiarize themselves with a wide range of diverse archetypes. From an evolutionary standpoint, it seems logical that familiarity engenders comfort. Familiarity with something reduces the likelihood of harm. Alternatively, it could inflict harm upon you in an unforeseen manner. We prefer to avoid taking chances with the unknown.

Cognitive fluency refers to the degree of ease with which one can process and comprehend information. It influences our beliefs, investment decisions, and perceptions of beauty.

The human brain exhibits a tendency towards laziness. The higher the level of comprehensibility of anything, the greater the probability of our acceptance of it. Psychologists assert that cognitive fluency exerts influence over any circumstance that necessitates the evaluation of information, such as voting, purchasing, or entering into marriage.

Companies with easily pronounceable names tend to have stronger stock performance. Using a legible and unambiguous typeface enhances the credibility of your statements. In North America, individuals with the name John are often perceived as more trustworthy compared to those with the name Zesiro.

Prototypes are highly favored by our minds. Once we have a conception of the desired attributes of something, we desire for other like entities to possess those same features.

As an illustration, we are all familiar with the archetype of an automobile. Consider a scenario where Ford introduces a car with a configuration of two wheels at the rear and only one wheel at the front. I am confident that it would not achieve favorable sales. For what reason? Due to its lack of prototypicality, it elicits discomfort in our brains.

How about a refrigerator in the shape of an oval? Alternatively, a microwave with a height of five feet? Alternatively, a website devoid of visual imagery?

Key point: When we lack direct experience with something, we need it to resemble something we already know. In 2024, people are maxing more than ever because of media they consume.
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